Blue Mountains Wordmark | Spring 2025
The Blue Mountains are the largest mountain range in Jamaica, and the country’s only UNESCO World Heritage Site. The site is a biodiversity hotspot, as well as a historical place of refuge for the formerly enslaved Maroons and indigenous Taino people. This typographic wordmark and system encapsulate the cultural and natural significance of the site.
The wordmark is based on the typeface Celtic MN with embellishments inspired by the landscape and symbols of Maroon and Taino heritage. The overall feeling is organic yet clean. The brand’s system makes reference to the cultural symbols throughout the poster, business card, and post cards. The dotted line, or trail, ties back to the site as a place to engage with nature.
Illustrator, InDesign, Procreate, Photoshop